A store sells T-shirts at a price of $40 per shirt. None of the buyers are willing to pay this price. In 2 or 3 sentences, describe the signal that the buyers are sending the seller about the price of the T-shirt.
That the shirts are to expensive, 40 dollars is too much for one shirt only. The shirt isn't qualitative or fancy enough to be 40 dollars , it should be cheaper for what you are getting.
The shirt is to expensive at $40 per shirt. The buyers have other choices of shirts that are way cheaper than the ones sold. The $40-shirt is not a need, it is a luxury to these buyers. They will only consider buyer the shirt if its price is lower than $40.
